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Capabilities & Expertise

Having built and scaled a digital marketing agency from the ground up, I bring a strong understanding of the full campaign lifecycle. I focus on delivering content with clear purpose combining strategy, creativity, and performance to achieve measurable results.

I’m a fast learner and adaptable problem-solver, confident working across every stage of a project, from initial planning to final execution.

Core Skills

Digital Marketing & Strategy

  • End-to-End Campaign Management: Planning, executing, and scaling cross-channel digital campaigns.

  • Social Media Strategy: Audience growth, content calendar management, and community engagement across all major platforms.

  • Paid Media & Lead Generation: Building and optimizing targeted ad funnels to drive conversions and lower Cost-Per-Acquisition (CPA).

  • Client & Stakeholder Management: Translating business goals into actionable creative briefs and managing expectations.

  • Analytics & Reporting: Tracking KPIs, analyzing audience behavior, and pivoting strategies based on live data.

Creative Production

  • Video Directing & Cinematography: High-fidelity shooting (owner/operator of Sony A7M3 ecosystem), lighting setups, and visual storytelling.

  • Post-Production & Editing: Fast-paced offline/online editing, color grading, and audio syncing for commercial and social formats.

  • Commercial Photography: Brand, product, and lifestyle photography tailored for multi-platform distribution.

  • Creative Direction: Ensuring all visual assets align strictly with brand identity and marketing objectives.

Tools & Platforms

The Production Stack

  • Camera Systems: Sony Fx3, Sony Alpha Series A7M3, A7M4, Gimbal Operation, Professional Lighting & Audio. ( Expert )

  • Video & Photo Editing: Adobe Premiere Pro, DaVinci Resolve, Adobe Lightroom, Adobe Photoshop. ( Expert )

  • Design & Layout: Adobe Illustrator, Figma (Intermediate), Canva Pro ( Expert )

The Marketing Stack

  • Ad Platforms: Meta Ads Manager (Facebook/Instagram), Google Ads, Tiktok Manager.

  • Social Management & Scheduling: Hootsuite.

  • Analytics & SEO: Google Analytics (GA4), SEMrush.

  • CRM & Project Management: HubSpot.

Tools & Platforms

The Production Stack

  • Google Ads Certification – Senator

  • Meta Ads Certification – Learnmize

  • DaVinci Resolve: Video Editing & Color Grading – Brilliko

  • Canva Professional Design – Udemy

  • Google Analytics 4 (GA4) Essential Training – Udemy

  • SEO crash course – Semrush

  • Inbound Marketing Certification – HubSpot Academy

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